Our Story: A Santa Barbara Family Tradition
For years, Riviera Market & Liquor has been more than just a store—it's been a cornerstone of our neighborhood. As a family-operated business, we've grown alongside the Santa Barbara community, serving generations of local residents, students, and visitors with genuine care and dedication.
What started as a simple corner shop has evolved into your trusted source for groceries, liquor, and everyday essentials. Our commitment has always been to provide not just products, but a welcoming space where neighbors become friends and visitors feel at home.
We take pride in being part of Santa Barbara's daily rhythm—whether you're grabbing last-minute ingredients, picking up a favorite bottle of wine, or simply stopping by for a friendly chat. This is more than our business; it's our home, and we're honored to serve yours.
Our Values
At Riviera Market & Liquor, our commitment to the Santa Barbara community is built on a foundation of simple, sincere values.
Community First
We're more than a store; we're your neighbors. Supporting local families and being a reliable part of the Santa Barbara lifestyle is at our core.
Quality & Convenience
We carefully select our groceries and liquor to offer quality you can trust, with the extended hours and central location that make life easier.
Genuine Service
We believe in friendly, helpful service. Whether you're a regular or just visiting, you'll find a welcoming face ready to help.
"A true neighborhood gem. Always stocked with what I need, and the staff is fantastic."
— Local Customer, Yelp
